Gaming and Advertising

I recently read a section of a book called "Play Between Worlds" by T. L. Taylor. The section, or rather chapter, was entitled "Where The Women Are" and the chapter discussed how women have become very common players in the gaming world. While the chapter focuses on women who play Everquest, it can be said, for almost any game, that women have become common and valuable to gaming culture. So if this is becoming so common, why are we still focusing our advertising strategies towards men?

The following link will take you to a paper I wrote for my Contemporary Rhetoric class that discusses the advertising strategies of this game and how new media allows easier access to these advertisements.

Advertisement Analysis - Game of War: Fire Age